My website is Awful but my service is GREAT!

A friend recently asked, “You are a successful business woman so why is your website so awful?” My reaction? I laughed.

I’ve been in the financial industry since 1999. I’ve built quite a network of motivated, success driven clients and colleagues and the one thing that they have never cared about is my website. They care more about the fact that I can provide them with a quality service that gives them the highest return on their investment as possible rather than whether or not I have a flashy website. They also care more about the fact that with my service they are able to stand out among the ever growing competition and that my team of schedulers are able to get them in front of prospects that they’ve tried for months to get in front of. My business is mostly based on word-of-mouth referrals and that speaks volumes for my service.

Another reason why my website isn’t great is because I am very similar to my clients and prospects in the respect that part of the reason I am successful is because I am frugal. I keep a low overhead to keep my costs competitive and again, my clients love that because their return on investment is actually quite great. The last thing I’m going to do is spend thousands of dollars on a website and then pass that cost onto my clients. I got my site years ago and it was super cheap and I’ve just never researched a way to update it – until now.

If you are not in a niche market where a lot of people already know you and you are able to stand out among the competition with your service as your reputation than an awful website will get you nowhere. I am looking to expand my business again and my current site is not helping. Have I lost potential business because of my website? Probably. Should I update my site to reflect my personal brand and the service that I’ve spent so many years polishing? Absolutely! Will I spend very much money on it? No. In fact, my friend’s comment prompted me to find a very inexpensive way to update my site to reflect ‘the times’ as well as my brand.

So why am I sharing with the business world that my website is awful? Because I’ve had years of experience in the business world and it’s beneficial to share with others not only your successes but also your failures. I’m human, learn from me – most businesses NEED a personal brand and need a professional looking website! If your growth has become stagnant – revisit your site. If your marketing is going nowhere – revisit your site. If you are unable to get your business off the ground –revisit your site.

When someone hears about your products or services the first thing they do is check out your website. If it’s dull and drab they might just move on. Your website should highlight who you are, your story, what products and services you have to offer and how you serve others? Your website is an extension of you and your business. People like to know who they are doing business with and know what makes you stand out? Why are you different?

So take a few minutes and look at your website? Does it really reflect what you or your business is all about? Does it really do your products and services justice? If not, you may want to consider making some updates. It doesn’t have to be an expensive site to get recognized.

In the next week I’ll be rolling out an updated website. It won’t be super flashy but hopefully it will be a bit more appealing. J In the meantime, I’ll continue to do what I do best and that is providing a quality service to external wholesalers, financial advisors and other financial professionals. You tell us where you want to rank in your company and we’ll get you there!

If you want to check out my awful site before I replace it with the new one you can check it out at www.eliteschedulingservices.com. The new site should be up and running by Friday! Yay!

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