Social media is everywhere! If you aren’t using it, you ARE hearing about it. So, how exactly can social media help your business? It gets your name out there and it gets people talking about you and your products and services. It allows you to stay TOM. What’s TOM you ask? Top Of Mind.
A lot of companies use Facebook, LinkedIn, Twitter and blogs. Others also include Pinterest and Instagram. Social media is so popular and so widely used, in fact, that companies have created positions just around social media and people have started companies selling social media services. Social media can be an extremely useful tool but you have to have a plan and you have to have patience when starting out.
Know your Audience: There are so many forms of social media out there and especially when starting out it’s important to know your audience and what type of social media they are using. I have found that if you are in the business-to-business sales LinkedIn is extremely popular.
If you are selling to consumers Facebook is probably more up your alley. It can be easy to get sucked down the rabbit hole of social media so don’t spend a lot of time on a platform that is not widely used by your audience.
Get Started: So how does one begin using social media? I would start with a company Facebook page. If you’ve created your own personal page than creating a page for your business will be fairly simple. Once you’ve created your page make sure to invite all of your friends to “Like” it. You may be surprised at the number of your Facebook friends that don’t even know what you do for a living or that may be interested in your products and services.
Once your page is out there be sure to include that you can be found on Facebook in all of your marketing. Use this page to post updates or specials on your products and services. You can even announce when your office may be closed or use it to share your other marketing pieces like your blog or e-newsletter.All of your social media should be tied together in some way or another and it should all be tied to your company website.
Next, you might want to think about creating a blog or e-newsletter about your industry. This is a way to get useful information out to a variety of people. This gives you credibility and establishes you as an expert in your field. People may read your work and hopefully find it very useful. They’ll look forward to getting your weekly post or newsletter and hopefully do business with you at some point. If nothing else they’ll share your information with others.
Depending on your industry you may want to start a Twitter account where you can send short posts or Tweets out on a regular basis. You can open a Pinterest account where people share a lot about fashion, home décor, health & fitness, crafts, recipes and a whole lot of stuff.
Instagram is a platform where people share photos with captions. And there are other platforms that I haven’t even mentioned.
Get Organized: You can see how all of this social media can be time consuming and overwhelming. So once you get started, create a social media calendar and prepare a month at a time. This way each day you can look at your calendar and send out your posts accordingly. If you are really short on time you can hire a social media assistant. Your assistant can take care of your social media needs for you including creating the accounts, getting everything up and running, creating a social media calendar, writing the posts and implementing all of the social media marketing.
For more information on hiring a social media assistant check out http://www.eliteschedulingservices.com or call Danae at 515.309.2838.
If implemented properly, in time your social media will do wonders for your business! In today’s world you need to stay TOM and with social media, TOM is what you’ll be!