Monthly Archives: June 2014

Social Media In Your Business

Social media is everywhere! If you aren’t using it, you ARE hearing about it. So, how exactly can social media help your business? It gets your name out there and it gets people talking about you and your products and services. It allows you to stay TOM. What’s TOM you ask? Top Of Mind.

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A lot of companies use Facebook, LinkedIn, Twitter and blogs. Others also include Pinterest and Instagram. Social media is so popular and so widely used, in fact, that companies have created positions just around social media and people have started companies selling social media services. Social media can be an extremely useful tool but you have to have a plan and you have to have patience when starting out.

Know your Audience: There are so many forms of social media out there and especially when starting out it’s important to know your audience and what type of social media they are using. I have found that if you are in the business-to-business sales LinkedIn is extremely popular.

If you are selling to consumers Facebook is probably more up your alley. It can be easy to get sucked down the rabbit hole of social media so don’t spend a lot of time on a platform that is not widely used by your audience.

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Get Started: So how does one begin using social media? I would start with a company Facebook page. If you’ve created your own personal page than creating a page for your business will be fairly simple. Once you’ve created your page make sure to invite all of your friends to “Like” it. You may be surprised at the number of your Facebook friends that don’t even know what you do for a living or that may be interested in your products and services.

Once your page is out there be sure to include that you can be found on Facebook in all of your marketing. Use this page to post updates or specials on your products and services. You can even announce when your office may be closed or use it to share your other marketing pieces like your blog or e-newsletter.All of your social media should be tied together in some way or another and it should all be tied to your company website.

Next, you might want to think about creating a blog or e-newsletter about your industry. This is a way to get useful information out to a variety of people. This gives you credibility and establishes you as an expert in your field. People may read your work and hopefully find it very useful. They’ll look forward to getting your weekly post or newsletter and hopefully do business with you at some point. If nothing else they’ll share your information with others.

Depending on your industry you may want to start a Twitter account where you can send short posts or Tweets out on a regular basis. You can open a Pinterest account where people share a lot about fashion, home décor, health & fitness, crafts, recipes and a whole lot of stuff.

Instagram is a platform where people share photos with captions. And there are other platforms that I haven’t even mentioned.

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Get Organized: You can see how all of this social media can be time consuming and overwhelming. So once you get started, create a social media calendar and prepare a month at a time. This way each day you can look at your calendar and send out your posts accordingly. If you are really short on time you can hire a social media assistant. Your assistant can take care of your social media needs for you including creating the accounts, getting everything up and running, creating a social media calendar, writing the posts and implementing all of the social media marketing.

For more information on hiring a social media assistant check out http://www.eliteschedulingservices.com or call Danae at 515.309.2838.

If implemented properly, in time your social media will do wonders for your business! In today’s world you need to stay TOM and with social media, TOM is what you’ll be!

My Favorite Key To Success: Have Fun!

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I am intrigued by entrepreneurs and I love to read about them, watch interviews with them and try to figure out what makes them so successful. I was watching an interview with Richard Branson and Marie Forleo. Marie has created a multi-million dollar company from scratch and is known as a job coach, life coach and developer of small business training programs. Her company’s mission is to help the world kick some major ass and have a damn good time along the way. This is what’s on her website!

Mr. Branson asked her what made her so successful. Her response? She likes to have fun and once she figured out that she could be herself and have fun in her business it made a world of difference for her. She is a goofball and people LOVE it! She’s honest and she’s herself. She doesn’t come off as fake or disingenuous. She’s raw and she’s real. She is passionate about what she does and she loves her job, which shows in the growth of her business.

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Now I realize that there can be a fine line between having fun and what’s appropriate but I think as adults if you know your industry well you know what you can and can not get away with. No matter what your industry is, be creative, have a sense of humor and above all, be yourself. Don’t be afraid to let others see the real you, you may be surprised at how likable you can be. You may also be surprised at how much better you like your job, or your business. Being able to be yourself takes the pressure off of being someone that you’re not, it takes the frustration away from acting like a different person. If you find that you just can’t have fun with your job then maybe it’s time to find a new one, one you’re passionate about. One that makes you want to wake up every morning and go to work. One that makes you look forward to Monday.

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Or if you want to love the job you have then maybe think about investing in a job coach. There are many successful people out there who will say they wouldn’t be where they are today if it wasn’t for their job coach. Job coaches are fairly easy to find online, on LinkedIn or ask a friend. Most people know someone who uses a job coach.

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I guess the bottom line is that if having fun has worked for so many others why shouldn’t it work for you? Everyone should know how to have fun, right? I love having fun and that’s why it’s my favorite key to success! So, Happy Tuesday! Have a great time and be successful. Success isn’t given, it’s earned and we can earn it by having a little fun.

A Thank You Note Goes A Long Way

In today’s world there are times when I feel like the thank you note is a lost practice. We get so busy with our careers and our families that we forget to thank and appreciate those around us who are making what we have possible. For me, personally and professionally, there are a lot of people in this world who have no idea how much their guidance and mentorship means to me because I’ve rarely said “thank you” let alone sent them a note.

 

I got the idea to write this piece when one of my schedulers called to share with me the response she was getting from financial advisors commenting on the handwritten thank you notes her wholesaler was sending out. “Danae, these advisors think it was so nice that someone would take the time to send a handwritten thank you. And every one of them stressed the word handwritten.”

 

I got to thinking … when was the last time I had sent a handwritten thank you to someone in my business. I send handwritten thank you’s now and then to friends and family but in my business – the thing that puts the food on the table, I couldn’t remember the last time I had sent one. People like to be appreciated and they like to work with people who appreciate them. In business your clients and potential clients want to feel valued, they want to feel like they matter to you and your business, and they want to feel like they aren’t just another number.

 

Look at it this way, a thank you note is just one more way to get your name in front of your clients and prospects, it’s a way to solidify relationships and it’s a way to get ahead of the competition. Send thank you’s to those who have done business with you, have taken a meeting with you and those who have even said “no” to doing business with you. The last one seems a bit odd but you might be surprised just how far the gesture of a thank you will get you. Just think how you’d react to someone who sent you a thank you note even though you decided not to do business with them. You’d probably be pretty impressed and may do business with them in the future, right? Thank you notes don’t have to be lengthy. Usually two to three sentences work best. Also make sure that your note sounds sincere and up beat. You want it to be well thought out and not just a rambling quick sentence that appears that you were in a super hurry when you wrote it. When in doubt, send a thank you note. You can never go wrong with a nice note! Speaking of thank you notes, I’d better get to work on mine.