Monthly Archives: June 2016

Genius Promotional Marketing Ideas

This blog is really part two to last week’s blog, Are Promotional Items Effective in Marketing? We’ve discovered that they are effective so what are some genius marketing ideas? I’ll give you some! These items do not include set up fee, tax or shipping. Please call 515.309.2838 for a complete quote!

    1. Double AC USB Wall Charger $2.10 each/50 min. Double your charging power with the dual functionality and powerful promotional look of this dual wall charger. This tech savvy promo is an excellent way to connect with a wide and constantly growing demographic of everyday mobile device users with widely compatible USB connectivity.dual charger
    2. 4-Port USB Hub – $2.59 each/100 min. 4-Port USB Hub. Supply power to multiple devices at once! 4 High speed USB ports. 2.0 Interface.4 port usb hub
    3. Swivel Car Charger – $2.15 each/100 min.Never be without a charge for your electronic devices again thanks to this swivel car charger! Measuring 2 1/2″ x 3/4″ and available in several colors, this handy item comes with a split ring attachment to easily connect to your keychain. It is compatible with most standard cigarette lighter ports and will juice up any USB-compatible device.3 in 1 buddy charger
    4. 3-in-1 Charging Buddy $4.29 each/100 min. Be prepared to juice up all your electronic devices at once with help from the 3-in-1 Charging Buddy! Measuring 1 1/4″ x 6 3/4″ and available in several colors, this handy item includes two micro USB connectors and a mini USB connector. Simply plug the cable into a powered USB port and then into your devices. An expansion USB port for use with the cable of your choice is also included.3 in 1 buddy charger2
    5. Waterproof Bluetooth Speakers – $9.50 each/100 min. Made of silicone and ABS plastic, this speaker features Bluetooth 3.0 and it is waterproof, which makes it great for outdoor use. It works as a smart phone micro phone and speaker via Bluetooth 3.0 connection. It is an ideal promotional product for the high end outdoor, sports events and more.bluetooth speaker
    6. Bottle Armour $11.99 each/36 min.
      Conceal and insulate any glass bottle with the smart look and promotional appeal of this Bottle Armour (TM). This 10″ stainless steel holder comes complete with an attached bottle opener on a split ring and features a neoprene liner on the inside to protect and insulate glass bottles, a screw-on top and bottom and the room to handle almost any 12 oz. bottle.bottle armour
    7. Toiletry Bags $4.99 each/100 min.
      Hanging toiletry bag with 2-snap closure, interior zippered mesh pocket and windowed zip pocket and hanging loop. Folds neatly for storage.toiletry bag
    8. Whisky Rocks with Tumbler Gift Set $12.99 each/ 50 min. Whisky stone and tumbler gift set includes (4) metal whisky stones and 7 oz. cocktail tumbler, in a 4″W x 4″H x 4″D gift box.whisky rocks
    9. Canvas Party Cooler – $10.99 each/50 min. This small cotton canvas kooler bag is perfect for the beach or tailgating parties! Made of 16 oz. canvas with PEVA lining, this compact bag features a zippered top closure, two interior mesh pockets, a front pocket and 16″ straps. Measuring approximately 10″ W x 8″ H x 5 1/2″ D, it’s about the size of a six pack.canvas cooler
    10. 20 oz. Plastic Water Bottle with Filter Straw $4.59 each /48 min. Durable 20 oz. (600 mL) MS plastic water bottle with unique filter compartment at base of straw. Made of single wall BPA free MS plastic. Filter helps remove any dirt or debris in your drinking water without compromising the taste. Compare it to the Brita and PUR filtration systems.water bottle with filter

 

Are Promotional Items Effective in Marketing?

Have you ever wondered if you should add promotional products to your marketing plan? Do prospective clients really care about promotional items? Are promotional products a cost effective way to increase your brand awareness and increase sales?

I never really thought much about promotional products until my clients started coming to me for promotional marketing needs. I provide a scheduling and virtual assistant service and in the last two years I’ve had so many inquiries regarding promotional marketing items that this year we added them to our list of services! If you can dream it, we can deliver it. We can get you almost anything your little heart desires. All you have to do is ask! Summer Promotional Products

In my experience sales people want to send door opener gifts, client appreciation gifts, holiday gifts, thank you gifts and so on and so forth. Many need items for conferences, parades, county fairs and more! It’s possible that one promotional item could circulate your name hundreds of thousands of times. It’s all about creating brand awareness and promotional items really do work!

I’ll give you some interesting facts about promotional items and you can decide.

1. Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.

2. Eight in 10 consumers own between one and 10 promotional products.

3. Fifty-three percent of these people use a promotional product at least once a week.

4. With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.

5. The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.

6. Forty-eight percent of consumers would like to receive promotional products more often.

7. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.

8. The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.

9. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.

10. Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.

11. Ownership of logoed outerwear is highest in the Midwest, with 15 percent of people owning an item.

12. Logoed mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.

13. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.

14. Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.

15. Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it.

If you are interested in learning more about Summer Promotional Products please contact Danae Branson at 515.309.2838.

Manage your Summer & Grow your Biz!

Summer is here and it’s a crazy, busy time of year. The kids are out of school, summer vacations are in full swing and everyone has ball games, golf outings, beach days, family reunions and more! It’s a time to enjoy the beautiful weather, take that vacation so you can come back to the office renewed and ready to move mountains and it’s a great time of year to grow your business!

With everything else going on don’t just put your business on auto-pilot to get through the summer. Take advantage of the tips and tricks below to make the summer of 2016 your best summer yet!

  1. Get organized! Take a few hours and get organized for the entire summer, yes it’s possible! Get your schedule on your calendar for the next three months! Carve out some time in your schedule and get it done.
  2. Prioritize! Now that your calendar is booked solid with everything BUT work, prioritize. Do you really need to do EVERYTHING you have on your calendar? What are the most important things? Leave those and either put the rest as optional or better yet, forget the rest.
  3. Outsource! Summer is a great time to start outsourcing some of your time consuming tasks. Most people don’t realize that there are several things they do that can be outsourced. The beauty of working with a highly skilled virtual assistant is they will help you manage your days and weeks. They will help take a lot off your plate. They are NOT another thing to manage, they will tell you what they need to be successful and they will keep you on task. Get more done this summer by hiring a virtual assistant that can do the dirty work while you take more time for yourself doing what you love whether that’s growing your business or a day at the beach or on the golf course!
  4. Take a day off! I recently read in Inc. magazine that 42% of American workers do NOT take their vacation days! Everyone needs to take days off to relax the mind, body and soul, these days are extremely important if you want to continue to succeed. Your mind and body need rest. I am so relaxed when I go on vacation that it is typically when I come up with some of my best ideas. Take a journal with you on your vaca days and write what comes to mind, then continue relaxing. You won’t stress about forgetting your great ideas and you can truly relax. You don’t have to take a week-long trip somewhere, you just need to get away from work for a few days. Working vacations don’t count – many employers are starting to frown upon those anymore. J
  5. Just do it! You know that thing you’ve been planning and researching and finding every reason in the book why not to pull the trigger? Just do it! Many people waste time just hem-hawing around and never really do anything about it. There comes a time when you just need to pull the trigger. Why not now?
  6. Have fun with marketing. People are in better moods in the summer – they might get your humor so try that fun marketing campaign you’ve been wanting to try. Summer opens people up to wanting to try new things so why not your product or service, get out there and make it happen!
  7. Throw an event! If you need something fun for a client appreciation event and a way to advertise your business, have a fun open house, beach day, golf outing, clam bake or outdoor BBQ. You can always have live music, family games and drawings for cool stuff. Everyone loves free entertainment in the summer!

Enjoy your summer this year and grow your business! You can do both!