It’s absolutely unbelievable what social media can do for a business but it can be time consuming letting people know you are out there and where they can find you. So to make it a little bit easier to find you why not create a social media cheat sheet that you can add to your website, blog, e-newsletter, email marketing or even printed flyer.
Your clients and prospective clients may not even know you are on Facebook or Twitter or whatever other platform you use. A sample sheet may look something like this. (Now this is content only – feel free to fancy it up a bit.) I’m using my fictitious company Bransle as an example.
Gas Up With Pure Marketing Fuel at Bransle Marketing
Facebook – Like us on Facebook and stay up to date on marketing tips, available online courses, discounts and online events. Find us at facebook.com/bransle marketing.
Twitter – Check out our twitter handle @branslemarketing to get clever marketing tips, motivational quotes and news about our products and services.
YouTube – Visit Bransle Marketing to watch videos sharing the latest and greatest in marketing ideas and concepts.
LinkedIn – Want to connect on LinkedIn? Check us out at Bransle Marketing.
Blog – Read what’s happening at Bransle and how to get more fuel to run your business and increase sales at wordpress.com/branslemarketing.
e-newsletter – Sign up for our weekly e-newsletter and get marketing organizational tips sent to your inbox by going to (insert website – you should have an e-newsletter sign up on your homepage.)
And of course for everything Bransle – the fuel you need to grow your business – view our website at http://www.branslemarketing.com.
Not only will this cheat sheet help your clients it will help you stay on top of your social media. Keep it in front of you and block out time each week to mange each of your platforms. If your company is growing and you need social media help you can always check us out at www.eliteschedulingservices.com.
It’s not uncommon for most of us to get stuck in a rut once in a while. We are spinning our wheels. We are trying new things. And nothing seems to work. We start looking for new jobs or start creating new dreams when in fact, our dreams may be right in front of us and we just don’t realize it.
Sometimes we need to look at our careers differently. Take me for example. I provide appointment setting services to professionals in the financial industry and virtual assistant services to small business owners, executives and sales people. That is what I do. I sell a service.
But for me it’s so much more than that. I provide jobs for many professional schedulers and assistants, I help hundreds of people build their businesses and exceed their sales goals, and I motivate people to take the time to do what they love best and my company will take care of the rest. The income I make from my job goes back into the economy to help support the families that own the goods and services that I purchase, it goes to charitable organizations that are helping millions of people and it goes to raising three great children – all of whom make a difference in the world each and every day.
So that’s my passion – that’s why I wake up every morning and sit at my desk and do my job. Because I love it. I’m having so much fun!
So take a look at your job. What do you do? And what do you really do? You may just fall in love with your job all over again or you may realize that it is time to live your dream and go after the career you always wanted. Either way, your sales will soar.
How does finding your passion increase your sales? Because passion fuels drive, it fuels motivation and it fuels the will to succeed. When I realized my true passion for my business and my company’s true potential I tripled sales in one year. Why? Because I devoted more time to customer service, marketing and training. There is a lot of business to be had and a lot of money to be made if you truly want it. You are going to have to work hard for it, but if you are having tons of fun then it won’t feel much like work.
Set aside a few minutes today and really think about your job. What do you love about it, what do you hate and what could you possible delegate to someone else? By making a few minor changes and just thinking about your job differently could turn your current job into your dream job!
Let’s face it, the holiday season is knocking on your front door and soon you’re going to be competing for time along with everyone else during this busy season in our lives. So what do you do? How do you increase business when you are already getting people who are trying to push you off until the first of the year? You keep marching on solider!
Here are some tips on making this holiday season your highest producing one yet!
- Offer a solution to your client’s problem. Your clients are busy so how can you help them during this time? What does your product or service have to offer them? More sales during this busy season? More money in their pockets?
- Create urgency. Why do they want to see you now as opposed to waiting until January? Will your product or service help them grow their business? Will it help their clients? Should it be purchased or used before December 31? Create urgency and sell it!
- Use an excuse to have to stop by their office. Maybe you are going to drop off a holiday gift or goodie bag. If you sell products perhaps you have some new great samples they’ll want to try.
- Offer food. Everyone has to eat right and I’m assuming people are still eating during the holiday season so offer to buy them breakfast or lunch. You can even offer to bring treats to the office.
- Make your meeting with them convenient. For instance let’s say you are calling Mark Smith and he’s saying he’s too busy and he’s got to do his shopping and run to the dry cleaners and/or meet his own clients. So how do you make your meeting with him more convenient?
A. If holiday shopping is an excuse, tell him you’ll meet him at the mall. That way after your meeting he’s already there to do his shopping.
B. If he has to run errands, find out what errands and meet him at a coffee shop near his errands.
C. If he has to meet his own clients, tell him you’ve got something he can give his clients – let’s say money saving tips for the holidays or a small box of chocolates or maybe something not even related to money but tips on having a stress free holiday.
- Hire an assistant to get you in the office. I refresh my schedulers every year on how to be the most successful during the holiday season. They know how to get into those offices for you.
- Your clients aren’t the only busy one this season – you are busy, too. Condense your pitch and sell 15 minute appointments versus 30 minutes or condense your hour appointment to 30 minutes. In other words get your message out in less time.
- If a face-to-face meeting is NOT going to happen schedule a phone appointment! I have people selling just as much on the phone during busy times as they do during those face-to-face appointments.
- Be persistent. You may feel like you’re getting more voicemails than normal this time of year but keep calling – don’t give up. You will get appointments.
- If all else fails then by all means start booking up January. You want to start 2015 with a bang so fill up that January!
There is such fierce competition out there these days and believe it or not one of the best ways to stand out from the competition is to offer great customer service. People like to feel important and they like to feel taken care of. They want to trust you and they want to know that if there is ever an issue you will take care of it. Sound about right?
How do you provide great customer service? Put yourself in the client’s shoes. I’m sure you buy products and services from others. How do you like to be treated? Do you prefer face-to-face contact, emails, hand written notes, phone calls? I realize everyone is different and certain clients are going to require a bit more service than others. So read your clients an offer then the customer service they desire.
Here are some tips on providing great customer service.
Return phone calls within 24 hours. You don’t want to miss out on a sale just because you didn’t return a phone call. When a lot of people need something, they need it yesterday and especially if they are a new client if you don’t get back to them then they’ll go elsewhere.
- Return emails in a timely fashion. These days I think people think that email is faster than leaving a phone message because people are tied to their computers and phones 24/7. Block out a few minutes every couple of hours to return emails.
- Resolve issues as soon as possible. Work with your client or prospective client and get the issue resolved soon. The quicker the better.
- Follow up with prospects. You may be surprised at the number of people who will do business with you if you just follow up with them. Everyone gets busy and if you contact them, email them, stay in front of them in whatever way possible then you stay top of mind! Top of mind is good!
- Let people know when you are out of the office. Whenever you aren’t going to be accessible make sure you change your voice mail message and your out-of-office reply on your email to reflect that. This way if someone does contact you they will already know that you are out of the office and you will get back to them when you return. This is much better than someone leaving you a message and they think since you didn’t get back to them, you must not want to do business with them.
- Check in with clients from time to time. Send your clients an email or give them a phone call now and then just to check in with them to see if they are happy with your products/services and if there is anything else you can do for them.
- Send your clients an e-newsletter or direct them to your social media for updates, sales, events, whatever it may be for your business so they are always in the know.
- Say thank you! Either in person, mailed note card or email. Be sure to always thank your clients for their business and let them know how much you appreciate them.
- Ask for feedback. We are constantly learning and growing and building a better business. Listen to what your clients and prospects have to say and ask for their opinions. How can you help them make their lives easier?
- Listen and be polite! At times you’ll have clients who are upset. Your job is to listen, understand their issue and try to help them. I know some clients can be more difficult than others but we need to try to help them as much as we can while staying calm.
No matter how great your customer service is you may not always be able to make everyone happy. So as much as I hate to write this there are times when it’s better for you and your business to just let a client go. It shouldn’t happen very often at all but at times it may be necessary.
Practice good customer services skills and stay in front of people. You may be surprised at how much your business grows. If you don’t have time for the customer service because you are just too busy selling then it’s worth the investment to get someone to help you. An assistant is an extension of your business and let’s face it – some people may do business with you just because of that assistant. J
I am an entrepreneur and with the success of my company I’m in the process of building a second. I’ve learned a lot with my first business and so I’m using all of that ‘wisdom’ and then-some with business number two. The other day I was thinking about my new company (I’ll be offering online courses in marketing, entrepreneurship, crowd funding, sales & more) and I sat back for a moment and thought – what am I really selling? I know I’m selling online courses but why will people want to pay money for these? And it dawned on me. I’m not selling online courses – I’m selling fuel. Fuel that will ignite a dream, fuel that will ignite sales and fuel that will ignite a passion so deep that it will motivate a person to move mountains to achieve their goals in business and in life.
So what are you really selling? Think about it and when you figure it out use it to market your business. Use it to market your products and/or services. Once you figure out what you’re really selling you’ll be able to increase your sales, relate to more clients and customers, and most likely reignite the passion that you have for your business.
So who are? What are you really selling? And how does your product or service make a person’s life easier? These are the questions your prospects really want to know. And your answers will be the reason why they do business with you.