Monthly Archives: September 2015

Inspiring Entrepreneur – Lindsay Binnie, Binnie’s Coconut Butter

The interesting thing about being an entrepreneur is that we are highly intrigued by other entrepreneur’s stories. I love reading about how and why someone created a business, what type of marketing they are doing and what their plans are for growth. So when a former contractor of mine started her own coconut butter business I knew I wanted to share her story!

Lindsay Binnie is the founder of Binnie’s Coconut Butter, a delicious, organic coconut butter that can be spread on fruit, toast, and graham crackers, stirred into oatmeal and smoothies, and so much more! The coconut butter is available in three flavors – Dark Chocolate & Sea Salt, Simply Cinnamon and Very Vanilla – and is gluten-free, vegan, Paleo friendly and is made with Non-GMO ingredients.

For years, Lindsay tried her hand at a number of businesses. Although many of them were not great business ideas she used what she learned from each of those experiences and has applied that knowledge to Binnie’s Coconut Butter.

“It really wasn’t a matter of deciding to start my own business,” Lindsay says, “As much as I think it was just part of being an entrepreneur. You have ideas that turn into businesses and you try your hand until something sticks. I’m very grateful that something finally did stick and I am able to do something I am very passionate about.”

In the summer of 2014, Lindsay was looking for healthy snack ideas for her children. She decided to make coconut butter but knew she’d have to flavor it in order for her kids to eat it. Her kids absolutely loved it and soon began begging for what they lovingly called “Binnie Butter”!

That’s when Lindsay realized maybe she was on to something. She decided to create three flavors, jar them up and take her tasty coconut butter to her local farmer’s market. She wasn’t sure how receptive people would be to flavored coconut butter but she knew it was worth a shot. To her amazement, she sold out of coconut butter every week and at times people were literally fighting over the last jar!

She launched a website in 2015 to take online orders and started spreading the word about her business on Facebook and Instagram. This summer, she, along with another person, went to six farmer’s markets per week. They are now in discussions with several retail stores and grocers in the Colorado Springs, Denver and Boulder areas to place the product in stores.

Her success has happened so quickly that she’s had to overcome some real challenges. Not only has she had to research the ever-changing natural food industry and learn about creating brand awareness, she had to learn some lessons in Business 101 and building a company.

“I’m learning how to overcome challenges, like how to make it as a small company in a big industry by just taking it one day at a time and most importantly, by surrounding myself with people who are much smarter than me,” Lindsay says. “I’m so thankful and very blessed to have met people who are helping me out of the goodness of their hearts.”

Lindsay hopes to one day pay it forward and help someone else who’s in need of direction. To other entrepreneurs like her out there she says, “Keep being ambitious. It’s not as far out of reach as you think. And keep asking God how He wants to use you. When you find it, you’ll know.”

Her hopes and dreams for Binnie’s Coconut Butter is that God would use it to be a blessing to others. “I don’t know how God is going to use all this for His purpose, but I know He will. I’m a big believer that if you hold your business (and everything in your life for that matter) with an open hand to Him, He is going to bring more meaning and purpose to it than we could ever do on our own. Because He makes us capable. I pray that this would be a huge blessing to not only the people on my team right now, but anyone that comes in contact with our brand. It’s easy to lose sight of that, so it’s something I have to commit to, not every year, but every day. Starting my day off with an open hand to Him and asking Him for direction and to use my life and business for Him.”

You can find more information about Binnie’s Coconut Butter online at www.binniescoconutbutter.com and on Facebook and Instagram.

Eliminate Cold Calling

Do you hate cold calling? People ask me all the time about cold calling and if there are ways around it. I have found in business there are three types of people when it comes to cold calling.

  1. Those who don’t mind cold calling. Yes, they do exist! They are motivated and driven and think of cold-calling as a must to increase business.
  2. Those who HATE cold calling with a passion and prefer to pay a virtual assistant or scheduling assistant to do their cold calling for them so they can just focus on selling! Selling is what they love best and by eliminating cold calling they can maximize their time in front of clients.
  3. And those who hate cold calling and don’t want to hire an assistant yet want to figure out another way to get around it.

The good news is, there is a way around cold calling! If you utilize social media, word-of-mouth marketing and networking you will be able to eliminate cold calling in your business. Now this will take time and effort but if you love social media and networking then you’ll do great! If you don’t want cold calling, don’t want to hire a cold caller and don’t want to do your own social media and networking then you can hire a virtual assistant to do your social media and networking for you.

So how do you use social media and networking specifically to eliminate cold calling? You do the following.

  1. Create an awesome platform and establish yourself as an expert! Utilize your website, Facebook, Twitter, Instagram, blog … whatever social media is pertinent to your business. You only want to spend time on the social media that your target market is using! For example – don’t spend a ton of time on Linked In if your target market is retirees. Chances are they aren’t on Linked In. But if your target market is small business owners, then yes, chances are they are on Linked In!
  2. Create a social media calendar. Once you have some great content and prove that you are an expert on your social media, create a calendar to consistently post. Everyone wants free advice and tips. Write engaging blog posts and post them to all of your social media. Encourage your readers to share your content and comment. If you offer a free newsletter post about it on social media.
  3. Capture email addresses on your website! Whenever someone visits your website have them sign up for a free e-newsletter, or emails about tips, tricks, whatever your business may be – send them the free advice. These people are likely to turn into customers and they came to you.
  4. Book speaking engagements. Depending on your target market you may get in front of more people by speaking. If you are a financial advisor speak at a local professional organization or group, be a guest speaker at a college, speak at a local conference, be an instructor for your local adult education courses – everyone wants to learn more about saving and investing their money!
  5. Write articles! Many communities have local papers, magazines and other blogs that your target market reads. Write articles and guest blog posts on the subject you are an expert in. If your expertise is in Building Wealth with Real Estate, then write about it and get the info out there!
  6. Network with professionals you can help grow their business and they can help you grow yours. For instance many times financial advisors, CPAs and attorneys build networks with one another and refer business to each other. If you have 100 clients and your attorney has 100 clients suddenly now you both have access to 100 more potential clients! Talk about growth opportunity!
  7. Offer an online course! Many people these days are taking online courses to learn more about subjects that interest them. Many people are also making a lot of money on these online courses! Develop a course teaching others what you know. Promote your course online and not only are you now suddenly making more money – you are maximizing your reach, your earning potential and the growth of your business.
  8. Ask your current clients to refer business to you. It can be as simple as saying – “If you know anyone interested in maximizing their income, please have them contact me.” Or something like that.
  9. Invest in yourself! Continue to take courses, hire additional help and increase your technology. It will only allow you to continue to grow your business the way you want to. And when you do those three things correctly the return on your investment will be great!
  10. Ask questions – Engage others on social media, your current clients and your network connections by asking “What do you want to know more about?” Keep track of those questions to determine what is the most commonly asked question you get? Take the answer to that question and run with it! Create a blog post or online course around those questions.

So what would you like to know more about? I’d like to know! Please leave a comment or email me at info@eliteschedulingservices.com.

There is a lot of business out there and it’s yours for the taking! So just reach out and grab it!