Monthly Archives: March 2018



Okay, so I realize it’s typically Motivation Monday, but I post my blog on Tuesdays and let’s face it – we could use some motivation every day!

Motivation is something a lot of people struggle with. They have great intentions, they are excited and maybe get motivated from attending a conference, reading an article or seeing something on TV but that motivation quickly fades, and they are back to their old habits.

So how do we stay motivated? Look at the list of fun ways to stay motivated below.

*Create goals and post them. I am a goal setter and I love to write down my goals in notebooks or on sticky notes and post them. They may be business goals, income goals, fitness goals, home goals, travel goals… you get the picture. I not only like to post my goals where I can see them I like to post photos of what I’m working towards as well. You could tack up a photo of your dream home, dream vacation, dream office, dream life … whatever you dream, post it where you can see it daily.


*Create a reward system. I’ll be honest – my reward system is quite hilarious because even though it does force me to work harder I don’t always reward myself with what I intended. For instance, years back I created some income goals and once I reached them my reward was to hire a cleaning lady. I decided that when I reached my goal, I should probably make even more money before I hire cleaning lady, so I did it again. It’s been 8 years and I’ve reached 3 major income goals and still have never hired a cleaning lady. Somehow this bizarre reward that I never give myself is still working for me!


*Have fun! Stay motivated by scheduling some fun in each day – I guess you can view this as a reward for working hard but when you have something to look forward to it does make a person more productive. Schedule lunch with a friend, schedule a pedicure, stop by DQ for your favorite cool treat – whatever it is – do it! Don’t get stuck in a cycle of wake, work, eat, sleep, repeat. Schedule some fun in every day – even if its only 5 minutes of fun – it’ll be worth it.


*Get an accountability partner. If you can’t stay motivated on your own no matter what you do find someone who will motivate you. Depending on where you live it may be difficult to find like-minded people, or someone interested in trading motivational banter, so you may need to network to find just the right person. If you can find someone to talk to and bounce ideas off of to stay motivated it can go a long way.


*Join a group. You may find a local group or online group that helps motivate you and keep you on your toes. There are lots of very ambitious people out there will to help others. They often meeting monthly or weekly and something it includes a meal. Whatever it is – research the group and make sure it fits into what you are looking for.


*Hire a business or life coach. If you are super serious about achieving all the goals in your life and know you need more help than what’s listed above – consider hiring a life coach. There are many great ones out there that love helping people achieve their dreams.



Whatever you decide to do just do it! A great friend of mine and I were talking the other day and she was talking about going back to school for a new career. Of course, we discussed the fact that once you are married, have kids and are nearing 40 – going back to school isn’t exactly ideal. But she made a comment that has really stuck with me. She said, “The time is going to pass anyway.”

That is such a great way to look at it! You can do what you want now and in two years be exactly where you wanted to be OR you can sit back and do nothing and in two years be in the exact same situation you are today. The time is going to pass anyway. Ultimately the choice is yours! How do you want to live your life?

Danae Branson is the Founder of Elite Scheduling Services. Elite specializes in appointment setting services for financial professionals.


Boosting Sales in an Ever Changing Industry

I always loved riding roller coasters as a child. Who am I kidding … I still love riding roller coasters! However, I don’t love the roller coaster that is the industry I am in but over the years I have learned to adjust. In today’s world, almost every industry is always evolving and changing. People change, businesses change, trends change and so your business plan must also change.

Perhaps years ago a business plan was meant to set it and forget it but today, especially depending on your industry, you may have to change your business plan quite frequently throughout the year. It is very important to stay abreast of the trends and changes in your industry. Sales will plateau if you aren’t staying in touch with your clients and prospects on what is changing in their lives and what they need help with today.

So how do you adjust and stay connected to all of these changes? Here are some great tips that will help you continue to grow your business in an ever changing industry.

  1. Subscribe to an industry relevant publication. Magazines, newsletters and newspapers can be great resources for knowing what’s going on in your industry. They often give you information that will help you stay ahead of the game instead of learning about changes after it’s too late.
  2. Communicate with your clients and customers. I have noticed a huge increase in customer surveys. If I order something from Amazon they send me a survey on my customer feedback. If I call Verizon about my wireless plan they send me a customer service on my experience with them. If I stay at a hotel, I get a customer survey and if I call my bank with a question about a service they provide I get a customer survey. I will admit all of the surveys get a bit annoying so I’m not saying you have to do a survey – but just figure out your customer’s needs are and what you can do to help them. What else can you do to make their life easier? What else can you do to improve your product or service? A business should always be growing and you should always be growing with it.
  3. Attend a conference. There are conferences for everything now and they are a great way to get a lot of information in a short time and a great way to network with others in your industry. A sales persons motto may be ‘Always be closing’ yet another great motto should be ‘Always be learning’. Knowledge is one of the main things that sets a great sales person apart from a not so great salesperson.
  4. Join a network or organization. There are several networks or organizations out there that you can join that will send you industry relevant material on a regular basis. They do all the heavy lifting of staying on top of the industry and doing all the research. There are many valuable organizations out there and if you talk to your colleagues I’m sure they can give you recommendations on some great ones.
  5. Take a vacation! I know this may sound crazy but taking a vacation can actually help you grow your business. Sometimes your brain needs a break from work and just needs to relax and rejuvenate. I know so many successful people that have come up with their best ideas while on vacation or while just relaxing. You can work yourself into the ground – but the point is to work hard and play hard. You need that balance to keep going and the most successful people that also enjoy life figured that out a long time ago.


Danae Branson is the founder of Elite Scheduling Services. They specialize in appointment setting services for external wholesalers in the financial industry.


Building Long-term Business Relationships

I’ve been in the sales industry for the past 19 years and what I’ve learned is that it’s very rewarding, comforting and profitable to build long-term relationships. Offering great customer service, products and services that allow you to maintain clients for the long-term is a huge benefit to any company. Now don’t get me wrong… I am still growing my business and I’m still marketing and prospecting and trying to gain new clients every day but I’m not starting over at zero every month.

Long-term business relationships take time and money but in the long run it’s a win-win for both the business owner and the client when they can work together long-term. In fact, it saves times, money and frustration for both parties when you get to know your clients and keep them for the long haul.

I know some business owners intend on building long-term relationships but struggle with turnover and are confused as to why they can’t keep their clients around. If you are in the business of building long-term business relationships there are several ways to ensure the success of the relationship.

  1. Be Yourself. It really surprises me when I call up a sales person or business owner looking for a product or service and the person I’m speaking with is like a robot and not a real person. I’m a real person, a human being – immediately I try to make a connection with my clients by being myself. Know your target market – if you aren’t like them in some way and are having trouble communicating with them then perhaps you need to find a new market.
  2. Be transparent. I tell prospects like it is as far as what my company can and cannot offer. I want us both going into the business relationship with all the cards on the table. It needs to be a win-win for both and if I don’t see a prospect as a good fit I let them know. Don’t lie about what you can offer just to get a client because it will come back to bite you when you can’t deliver.
  3. Be available. I’m not saying you need to be reachable 24/7 but you need to be able to respond to your clients questions or concerns within a reasonable time. I’ve found that many people have different ideas of what a reasonable call back or email reply time is. Some people say, “I’ll get back to you within 24 hours.” Others take two to three days to respond. Getting back to people in a reasonable time is just good customer service.
  4. Be approachable. I want my clients to always feel that they can come to me and that they are the most important client I have. I work with my clients if they are having issues and always offer solutions to their problems. Don’t be a person that others dread calling, if your client isn’t comfortable calling and talking things out with you then you aren’t going to keep them for long.
  5. Be passionate. You’ll easily keep clients long-term if you are passionate about what you do. Prospects can sense excitement and passion in your voice or actions and that’s what draws them in. Everyone wants to be excited and passionate about something and when you are passionate about your products and services – and you can deliver on your promises – others will become passionate, too. The best thing about having clients passionate about using your products and/or services is not only will they most likely become long-term clients is that they’ll refer you to others as well. Now that really is a win-win!

Danae Branson is the founder of Elite Scheduling Services. Elite offers appointment setting solutions for external wholesalers, financial advisors and other professionals in the financial/investment industry.