Monthly Archives: November 2014

The Business Card is Not Dead

In our virtual world there are many ways to connect with people online but the idea of networking with people face-to-face is certainly not dead and therefore neither is the business card. Think of a business card as an extension of yourself and your business. What does your business card say about you? Is it unique to you and your business? Does it stand out in pile of business cards?

Here are some great ideas for creating an unforgettable business card!

1. Make your business card a useful tool, something that will stay in front of the prospect or client. If you are a

  • Financial Planner – put financial planning tips & goals on the back of your card OR important dates and reminders of when you should review your plans and do your taxes.
  • Hair Stylist – print your card on a small comb.
  • Construction Worker – print your card on the back of a piece of sand paper.
  • Therapist – print your card on a stress ball.
  • Person who needs a business card – print your card on any of the following
    • Drink coaster
    • Book mark
    • Sticky notes
    • Magnet

2. Create a card that at first glance it becomes clear what business you are in. If you are a/an

  • Photographer – print your card on paper that looks like film negatives.
  • CPA – print your card on paper that looks like a calculator.
  • Baker – print your card on paper that looks like a cookie or cinnamon roll.
  • Artist – make sure your card is a piece of art.
  • Social Media Manager – make sure all the icons and addresses of where you can find your business are located on your card.

3. Make a standard card unique by printing it on paper with the following:

  • Scalloped or frayed edges
  • A hole or cutout in it
  • Brightly colored or shiny
  • A specific shape – oval, triangle
  • A photo on it

4. Make the printing on the card unique.

  • Pick a fun font
  • Use embossed or raised print
  • Use bold, italic and underline
  • Use fun colored print on a white card
  • Make your name and phone number huge and everything else small

There are many, many business card companies out there that would love to help you create a unique card. These companies are here to stay and so is the business card. So create your card, hand it out to everyone you know and start making an impression!

business cards 2

Build Your Business with S.H.I.T

What makes people successful? Why does it seems some people are just naturally successful at business? Is it because they are lucky? Or do they have some magical powers that makes every person they meet want to do business with them?

NO – it’s their personality and the fact that they know their S.H.I.T. (Smart, highly intuitive techniques).Successful people love what they do, they are passionate about their job and it shows. They stay educated on their business and they are excellent at customer service. They know their target market well and they take a vested interest in their clients and their prospective clients. They are confident, personable and ‘real’.

Let’s be honest, are you just reading this blog because the word S.H.I.T is in the title? Did I grab your attention? Does the word S.H.I.T suddenly make me more of a ‘real’ person to you? You have to be careful with words and actions depending on your target market. For me, I’ve spent the last 15 years working in an industry primarily dominated by highly successful people each with a great sense of humor. I know my target market really well so I’m pretty sure I can get away with using the word S.H.I.T.

Part of knowing your S.H.I.T is also part of becoming a brand. You have to become a recognizable brand to those in your target market. I was fortunate enough to work with a man who was the king of brand marketing. As a high school football coach he used a form of branding to unite a team and it got them a state championship. As an entrepreneur his signature gold and black (along with his excellent customer service and doing what’s best for the client) earned him the status of one of the most successful financial advisors in the industry.

His brand was and still is consistent across all media from the clothes he wears, to the car he drives, to his office, website, social media and advertising. Visually his brand has become associated with feelings of trust, loyalty and expertise. People feel safe putting their money and their futures with him. He’s not selling financial products – he’s selling peace of mind. He knows his S.H.I.T and he taught me a lot of S.H.I.T. What did he teach me? Too much to write in this blog but here are a few key things.

  1. Always do what’s best for the client – it’s a win-win
  2. Go above and beyond what’s expected of you – offer excellent customer service
  3. Be an expert in your field
  4. Do what you love
  5. Have fun
  6. Brand yourself and/or your company – become recognizable
  7. Network
  8. Ask for referrals
  9. Dress for success
  10. Own the restaurant across the street from your office and take people to lunch there (Okay, so maybe this one doesn’t apply to everyone.)

I hoped this helped and now you can’t say that I’ve never given you S.H.I.T. (smiley face)

Tackling The Tough Stuff

By Guest Blogger Sarah Kuebler, Scheduling Assistant with Elite Scheduling Services, LLC

When I look back at the times in my life where I grew and learned the most, most of those times where through difficult challenges. Difficulty always produces determination and a ‘thinking outside of the box’ type creativity in me. The people in my life that have always been the hardest on me have in many ways made me better. I think of my high school basketball coach that was very hard on me but the life lessons I learned from him I value the most. I think of those tough bosses that empowered me to reveal skills that I didn’t even realize I had.

In regards to my current job as a scheduler, I get great satisfaction in getting my wholesalers into offices that they haven’t been able to get into.  I tend to take on the difficult tasks – the projects others don’t want – even if they’re hard because what does it say about my skills if I succeed at something that is easy? I would rather tackle the hard stuff and be able to say “Wow, I and/or we (in a team setting) accomplished much.”

I guess what I’m trying to say is … Don’t shy away from the tough stuff because you may just surprise yourself. You may just grow more as a person and you may just develop and/or uncover skills you never knew you had.

When facing difficult tasks try to tackle those tasks first thing in the morning if possible. That way you get them out of the way and you can move forward with your day. When faced with difficult challenges that are out of your control – take a deep breath, collect yourself and hit them head on. Because those are often the challenges that inspire greatness.