Monthly Archives: August 2014

Simple Ways to Increase Your Sales

I talk to a lot of people about how they can increase their sales and especially after Labor Day weekend when everyone is back in their offices fresh off of summer vacations and sending their kids back to school, they want to ramp up their productivity for the last four months of the year in hopes of making the current year a banner one!

September is typically a busy month for me and so I wanted to share some of the tips I give my clients. Of course my #1 tip is –

  1. Hire a scheduling assistant! Your time is valuable and you need to be selling. Hire someone who can make the calls for you. They will prospect, call your clients, make follow-up calls, make confirmation calls and so much more.
  2. Host a lunch & learn – call people to attend or invite them with email and/or mailed invitations then follow up with them a day or two after the event. Don’t let those leads grow cold!
  3. Call those leads that you are paying for. This may sound silly but do you know how many people pay money for leads and never call them? I wish I had a specific number but it’s a lot. If you don’t have time to call them – hire an assistant. Otherwise paying for leads and never calling them is the same as throwing money down the toilet.
  4. Call your current clients and schedule a time to see them. You never know when the next sale will appear and so you need to keep in touch with people who have done business with you in the past. Chances are, they will do business with you again.
  5. Call any referrals you’ve received. You know you have a list of people who have been referred to you and you haven’t called them. Set aside some time and call them. They have money and they want to give it to you.
  6. If you aren’t too keen on number two, and I realize this tip isn’t super simple, host a golf outing or a clam bake or an appreciation party. Invite your current clients or invite your prospects family and/or friends. Sometimes you can make a sale through a spouse or friend. Your prospects have people in their lives that they value their opinions. Make those people have a great opinion about you!
  7. If all else fails, be consistent and persistent. The sales will come. To quote Stuart Smalley – “You’re good enough, you’re smart enough and doggone it, people like you.”

 

 

 

 

Fun With Video Marketing: Part Deux

Okay, so maybe I had a little too much fun with the video that I made last week because I made another. Pretty much same video and same shirt, just a different day. Last week I told you a bit about making a video so this week I wanted to write a bit about what to say or do in the video.

1. Make it short and sweet. Two minutes or less is typically good. Mine are 50 seconds or so. Unless your a super interesting person and have great info, the shorter the better.

2. If you are using your video for a sales tool make sure to include a bit about what you are selling and why someone should use your service. You will see in the video attached I told the viewers what we do and why they should use us. We aren’t just your average scheduling assistants. We are experts in the field. I could’ve gone into even more detail and said that each of our assistants have a minimum of 4 years of professional experience but due to the nature of my video I had to keep it under 50 seconds.

3. Be creative. You don’t have to sit in a desk chair like I did. You could be outside or in your PARKED car (please no taping yourself while you’re doing 80 down the freeway) or at a museum.

4. Give your contact info. People might see your video from a shared source and not know how to contact you if you don’t say how. You don’t want to miss out on a sale because you didn’t leave a number or a web address.

5. Update your video. I’m not saying you need to do this weekly, I only did because I didn’t like the sweater I was wearing in the first video. Crazy, I know! You can update them each time you do another marketing campaign or each season or whatever you like. Just keep it fresh, keep it real and keep it relevant!

Once again, have fun & good luck!

Fun with Video Marketing

Video marketing has become increasingly popular and so I decided to give it a try. I made a video and posted it to my website. You can also view it here. Now this is my first attempt and although it’s not perfect I’m sure it will drive some business to my company. Below are some tips and tricks for video marketing. I’ll be honest my video would’ve turned out better had I followed some of my own advice but I can always make a new video right? Besides the imperfect ones are more fun! Now if I can just figure out a way to add a bloopers reel to the end because the bloopers are the things I really want to watch! Maybe that will be a future blog post.

Make Your Video

1. No need for fancy equipment. The informal videos are the best. Use your laptop webcam or have your kid tape you with his/her phone.

2. You will need a quiet space void of all background noise so only your voice picks up in the recording.

3. For your best results face a window. If the light is behind you it will wash you out. You may notice that I had light coming in behind me on the right side. My face is a bit washed out so maybe I should’ve worn theater make-up or just try to make a new video in better lighting.

4. If you’re going to make a lot of videos don’t fuss over the edits. You will notice my video isn’t perfect. I could’ve done another take or two or one hundred but I was ready to get it out there. I can always make a new video later.

5. Once you’ve taped your video upload it to YouTube and from there you will be able to embed it into your website, blog or create your own YouTube channel.

6. Share, post, tweet and announce your video! People like to watch stuff.

Have a fun!

Door Openers That Work

Getting your foot in the door to make a sale can be difficult at times to say the least. How do you stand out from the rest? Do you bring chocolates? Or golf balls? Or Sally’s famous pastries? And if you send a door opener gift do these gifts work? Is someone really going to book an appointment with you or do business with you because you brought them a gift? They might if you managed to stand out from the competition.

I have a few great door opener ideas that are unique enough to help you stand out in our super competitive world.

  1. Send a video email. People love videos and with cold calling we leave a lot of voicemails right? So imagine if you received a voicemail from someone saying “I’m John Smith with XYZ and I’m sending you an email with a video in it and I’d love for you to watch it.” You’d probably watch it, right? You’d be curious as to what John has to say and what’s in the video. There are video email programs out there that allow you to create a video and email it to as many people as you like. They get to see you and enough of a teaser to set that face-to-face appointment.
  2. If you send a ‘standard’ door opener gift, include a clever note with it. For instance if you send a rose the note might say “Remember to stop and smell the roses”. If you send a notepad put your contact information on the front page along with a nice hand written note. Or if you send a sleeve of golf balls include a note saying ‘We’re going balls to the wall and you’ll want to hear the news I have for you!” Or something like that.
  3. Send a unique gift. Maybe your sister is an artist and she hand paints coasters. Everyone drinks coffee, soda, water and other beverages at their desk. A hand painted coaster would surely grab your prospects attention. Or maybe your best friend makes rustic pen holders. How many times does a person search their paper-filled desk for a pen. They won’t be searching anymore if they receive that cool pen holder from you!
  4. Brand yourself. Create a fun saying, logo or slogan that makes you memorable. Include it on your business card, in your phone call and in your emails. Maybe ‘I’m a cut above’ and maybe there is a picture of you with a new or silly hair cut or ‘Don’t get stuck in a rut – see what exciting things I have to offer’. Or another one, ‘My product practically sells itself’.
  5. Have someone else open the door for you. You’re busy and I get it. You just want to sell and you don’t have time for cold calling so you need someone else to open that door for you. Who better to do that than a friendly, professional assistant who knows how to get past gatekeepers, how to peak interest and how to give just enough information to make you sound interesting enough for a person to want to meet with you and hear what you have to say. I know plenty of those assistants at Elite Scheduling Services. Give us a call and we’ll help you with all of the above!