The Power of a Word

I feel like I’ve written this before but I’ll write it again – I feel fortunate to offer a service in a niche market that has become a really small world. Word-of-mouth referrals are a great way to get business without spending a ton of marketing dollars.

So how do you get word-of-mouth referrals? Offer excellent products and services along with customer service to your existing clients. Your clients will be so happy with your business that they will refer you to others – but typically only when it comes up in conversation. So to ensure you get more word-of-mouth referrals from your happy clients just ask for them. It doesn’t hurt to ask and the worst they can say is no.

You can ask them in a variety of ways.

Email taglines

I’ve seen a handful of people use a tagline at the bottom of their emails. In my opinion these aren’t used enough – in fact, I’m adding one to my email now. There are several variations of these and a few of them are below.

*The greatest compliment to my service is referring me to others. Thank you!

* If you are happy with my services I provide, please share with others.

* My business is growing! If you are happy with my service please share your experience with others.

Start paying attention to the emails you receive and look to see if anyone you are currently dealing with uses a referral statement. Chances are you can already think of one right now.

Ask in person

If you deal directly with clients and customers, ask them in person. There are a variety of ways you can mention it without sounding needy. See a few examples below.

*I hope you’ll recommend my scheduling service to any of your colleagues that really need help with scheduling services.

* By the way, if you ever have a friend in the business you think might benefit from my service feel free to pass my contact information along to them.

*I absolutely love helping financial professionals grow their business. I am expanding my business so if you know of anyone who you think might benefit from my services please feel free to pass their info along to me – or pass my info along to them. Thank you!

Social Media

Include your referral statement on your social media as well. A client may follow you on Twitter, Facebook, LinkedIn, Instagram or the various other social media platforms people are on these days. Be sure to include you referral statement there, too. You just never know how one little statement can contribute to the growth of the business. It takes some time to come up with one, but doesn’t cost any money to add it to what you already have so it’s definitely worth a shot. What’s the worst that can happen? Someone doesn’t refer you? What if you a high percentage of the people you ask do refer you? Your business can expand exponentially with just some simple word-of-mouth referrals.

Danae Branson is the Founder of Elite Scheduling Services. She offers scheduling services to business professionals in the financial industry.


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