Boost End of Year Sales!

It’s almost December and 2018 is winding down. We all want to take a break and relax for the holidays. We all deserve to have fun this holiday season, right? We also deserve to enter January feeling great about the New Year.

Remember the old adage – work hard, play hard? I for one love that philosophy. Life is about balance, we don’t enjoy the work if we can’t look forward to the play and we don’t enjoy the play if we don’t feel like we’ve worked our butts off to deserve it. Too many people start getting lazy at the end of the year and December ends up being one of their slowest months and that can unfortunately pour into January.

Let’s end this year and start the new year on the best notes possible!


Create Urgency. Why is it necessary for someone to see you and/or do business with you BEFORE December 31? Create a sense of urgency to get more appointments on your calendar over the next couple of weeks.

Give a gift. Book more appointments by asking if you can stop by to drop off a holiday gift. When you drop off the gift be sure to hook them with a great reason why they would be interested in visiting with you for a few minutes.

Offer a creative solution. Some people won’t want to meet with you because they are too busy this season – and that’s their only good reason. They aren’t thinking about the benefits your product and/or service can offer them, they are only thinking about their time. So offer a creative solution. Ask them how you can help? Would they be open to a breakfast or lunch – everyone has to eat. Would they be open to a meeting at the mall food court – maybe they need to do some holiday shopping? Would they open to a meeting at their home while you help them hang Christmas lights? Okay, maybe that one’s a bit too creative but you get the point. Think outside of the box in terms of boosting sales this season.

Have you done everything you can think of and December is just going to be a bust? Move your focus to January!


Schedule January appointments now. No matter how busy you are in December work hard to build up January. When your future self enters 2019 with a full sales calendar you’ll give yourself a pat on the back for having the foresight to plan ahead.

Hire an assistant now. At this point in the year, many people will wait until January 1 to hire a new assistant. The reality is hiring an assistant now will enable you to focus on year end sales while your assistant focuses on building your January calendar so you can come back after the holiday season with a full sales calendar.

At the end of the day if you set goals, stay organized and schedule out your weeks and months in advance you’ll be able to enjoy a virtually stress-free and successful holiday season! I should rephrase – a virtually stress-free and successful holiday season when it comes to your business … I can help you build a successful sales territory but unfortunately I can’t help you avoid your mother-in-law at Christmas.

DISCLAIMER: I’m one of the lucky ones – I enjoy my mother-in-law, who is in the same industry as me and may be reading this post. Love ya V.

Merry Christmas, Happy Holidays & Happy New Year!


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