Invest In Yourself & Your Business

Have you ever heard the saying ‘You have to spend money to make money’? Well, it’s true. Some spend a little to make a little and others spend a lot to make a lot. What’s really fun is to spend a little to make a lot … that seems to be the formula that we all like best.

So how do you know what the right investments are for your business? Well that, my friend, is different for every professional in every business. But for the most part below are some great ways to invest in yourself!

*Hire an assistant. As your business grows there are things that MUST be done but are either taking up too much of your time or aren’t making you as much money as other things you could be doing. Now I understand not everyone has the money or space to hire a part-time or full-time employee so that’s where virtual assistants come into play as a great investment. Virtual assistants are contract employees who work a certain number of hours per month from their home office. They take care of their own office space, equipment, supplies, insurance and taxes.

*Invest in social media. Either learn how to use social media effectively for your business or hire a social media manager. Many managers will write content for you and post on a regular schedule. They know the best times of days to post, the content that will grab your target market’s attention and the best media to use for your particular business.

*Take a class. Successful business people are ALWAYS learning. Decide what areas of your business you need to educate yourself on and sign up for a class. Online courses are readily available, can be taken as your schedule allows and can be inexpensive.

*Take a vacation! In order to continue to reach for the stars your body and brain need an occasional break! Allow yourself to unwind for just a day or two and you may start brainstorming some of your greatest ideas yet!

Remember to be smart about your investments and track their success. If you are spending money on an appointment setter, make sure the revenue you are making for those appointments are at a bare minimum paying for the service. This goes for all products and services you spend money on. If you pay $500 per month for a social media assistant make sure you are generating a minimum of $500 per month from social media.

Of course the goal is to MAKE money, not break even, but you certainly don’t want to loose money. A lot of companies are losing money on products and services every day and they don’t realize it because they aren’t taking the steps to measure the success. If you don’t have the time to measure the success of your investments hire a consultant or assistant to do that for you. Typically the cost to hire someone to help get your business in order is less than the amount of money they will save you.

Take care of your money and your business – and they will take care of you!


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