Patience, grasshopper. Life is about the journey not the destination!
Have you ever had a great idea, created a business and thought you’d be making 6 figures in no time and six months later you give up because you’re overwhelmed, frustrated and you’re not making any money?
This happens to a lot of people in business. In fact, people are trying new ways to make money every day and often times fail due to a variety of things including lack of patience.
You aren’t going to grow a successful business overnight, you aren’t going to attract clients or customers overnight and you aren’t going to make 6 figures overnight.
A business takes planning, organization, money and time. I’m human, too and I love goal setting. I set myself goals and then get super excited about them and have to make myself STOP and put together a plan. A plan to achieve those goals. If you don’t have a plan you’ll just end up wasting a ton of time doing non-productive tasks that will get you nowhere.
Besides my plan I also have to make myself STOP to remember that it’s not about the destination… it’s about the journey. The journey to success can be far more rewarding than the success itself. Why? Because you will cherish your success more if you worked your butt of for it. Your future self will be able to say ‘I worked my tail off for seven years to get to where I am today. It took a lot of hard work, perseverance and patience!’
So how does one succeed in business? There are many factors but here are a few super important ones.
- Be okay with your business taking time to grow. You must have the patience before you begin or you’ll end up spinning your wheels, becoming overwhelmed, frustrated and to the point where you quit. Do you know someone who started a business and after a year or less just called it quits? Do you know someone else that has a successful business and it took them years to get to where they are? You have to put in your time – your future self will thank you!
- Make sure you are selling something people NEED. Your service or product must be something that people are willing to buy. This may sound silly but 90% of startups fail and one of the reasons is because the business isn’t selling an in demand product. Do your research, find out where there is a need and fill that need.
- Put together a marketing plan. So many people just willy-nilly slap some marketing on social media and then are overwhelmed and frustrated that no one is seeing or paying attention to their posts. When I talk to entrepreneurs most of them feel like there is not enough hours in a day to do the social media they feel they need to in order to succeed. The truth is you can create a very effective plan to social media – start with the main form of social media that your niche market is on and grow from there. Don’t try to be everywhere and market to everyone – no one will see you. To truly grow a following market to a niche and market on their preferred form of social media.
- Set reasonable goals. Striving to meet specific goals is far more effective than just having a general goal of – I want a successful business in a year. What is your definition of success? How much money do you want to make? How many clients will you need? How will you get those clients?
- Network and build relationships. Spend some time building relationships with potential clients. Your company will grow a lot faster if you actually start doing this before you launch your company. I spent three years networking before I launched my company and I think it really helped me in gaining credibility in the industry. People already knew me, they knew what I was capable of – this is where patience comes into play.
- Hire good help. Anyone who has ever started a business knows that there really are NOT enough hours in the day to get it all done. In order to make more traction you have to hire good people to help you along the way. These people can help you with branding, marketing, social media management, administrative, and so much more. You need people you can trust – someone whose goal is to help you achieve your goals. Even though we try – we can’t do it alone!
- Brand yourself! So this could go hand in hand with putting together a good marketing plan but your branding needs to be done first. Who are you, what is your mission, why would someone want to do business with you? Branding is making yourself recognizable so when people see your colors, your symbol or your logo they think of you without seeing your business name. Branding is your story – your personality – in order for people to buy from you, they want to know who you are.
These are just some of the things that lead entrepreneurs to success and I could write an entire blog post and more on each of these points. But in the scheme of things, if you have a great business idea and you have a plan – patience is key. With persistence and consistence comes success and you will get there, but in the meantime don’t forget to enjoy the adventure!