If you read my last post, Fitness & Success: Part One, you are aware of how fitness can impact you and your business. This week I wanted to share with you how you can incorporate fitness into your business plan!
Use fitness in your marketing
Help the cause and implement physical fitness into your branding. There are fantastic and creative ways to get yourself, your employees, and your clients and prospective clients excited about physical fitness.
- For low impact exercise, hire a golf-pro to come give golf lessons to your top clients or at a client appreciation event.
- For higher impact exercise, create a runners club for your clients and invite them to bring a friend.
- If you don’t want to do a runners club, organize a 5K or 10k event.
- Take your clients to a rock climbing activity center and spend the day climbing the walls.
- Organize a kayaking, canoeing or paddle boarding event.
- If dancing is your thing, organize some group dancing lessons.
- You could always have someone give yoga or Pilates lessons.
With the ideas above you can come up with some great marketing messages depending on your profession and branding. Check out the examples below.
Marketing Example: Our services are rock solid! Join us for a day of rock climbing at ABC Rock Climbing Center. When your clients and their guests arrive you could give each of them a fun item like a fitness tracker, a water bottle or a sports towel.
Marketing Example: Paddle into the future with us! We’d like to invite you to a paddle boarding event at XYZ. A fun gift for each would be a small duffle bag, pedometer or a waterproof mobile phone pouch.
Marketing Example: We will always go the distance for you! You are invited to join us at our annual 5k event! Hand out performance t-shirts, sweatbands or water bottles.
You can get really creative with these ideas and with more people looking for ways to stay physically fit why not give them a reason to get active and have some fun doing it! By promoting physical fitness you are promoting a positive message along with your business – it’s a great way to catch a person’s eye!
Danae Branson owns Elite Scheduling Services, LLC and is the Co-Founder of Elite Virtual Assistants. If you are interested in any of the services, please check out www.eliteschedulingservices.com or give us a call at 515.309.2838.