Are Promotional Items Effective in Marketing?

Have you ever wondered if you should add promotional products to your marketing plan? Do prospective clients really care about promotional items? Are promotional products a cost effective way to increase your brand awareness and increase sales?

I never really thought much about promotional products until my clients started coming to me for promotional marketing needs. I provide a scheduling and virtual assistant service and in the last two years I’ve had so many inquiries regarding promotional marketing items that this year we added them to our list of services! If you can dream it, we can deliver it. We can get you almost anything your little heart desires. All you have to do is ask! Summer Promotional Products

In my experience sales people want to send door opener gifts, client appreciation gifts, holiday gifts, thank you gifts and so on and so forth. Many need items for conferences, parades, county fairs and more! It’s possible that one promotional item could circulate your name hundreds of thousands of times. It’s all about creating brand awareness and promotional items really do work!

I’ll give you some interesting facts about promotional items and you can decide.

1. Before receiving a promotional product, 55 percent of people had done business with the advertiser. After receiving a promotional product, 85 percent of people did business with the advertiser.

2. Eight in 10 consumers own between one and 10 promotional products.

3. Fifty-three percent of these people use a promotional product at least once a week.

4. With nearly six thousand impressions, bags generate more impressions than any other promotional product in the U.S.

5. The first known promotional products – commemorative buttons – trace back to 1789 when George Washington was elected president.

6. Forty-eight percent of consumers would like to receive promotional products more often.

7. Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years.

8. The top five buyers of promotional products are clients in education, finance, not-for-profit, healthcare, and construction.

9. Wearables are the top product category, followed by writing instruments, bags, calendars and drinkware.

10. Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps.

11. Ownership of logoed outerwear is highest in the Midwest, with 15 percent of people owning an item.

12. Logoed mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V.

13. Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.

14. Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.

15. Seventy-seven percent of consumers say a promotional product’s usefulness is the number-one reason to keep it.

If you are interested in learning more about Summer Promotional Products please contact Danae Branson at 515.309.2838.

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