Fun With Video Marketing: Part Deux

Okay, so maybe I had a little too much fun with the video that I made last week because I made another. Pretty much same video and same shirt, just a different day. Last week I told you a bit about making a video so this week I wanted to write a bit about what to say or do in the video.

1. Make it short and sweet. Two minutes or less is typically good. Mine are 50 seconds or so. Unless your a super interesting person and have great info, the shorter the better.

2. If you are using your video for a sales tool make sure to include a bit about what you are selling and why someone should use your service. You will see in the video attached I told the viewers what we do and why they should use us. We aren’t just your average scheduling assistants. We are experts in the field. I could’ve gone into even more detail and said that each of our assistants have a minimum of 4 years of professional experience but due to the nature of my video I had to keep it under 50 seconds.

3. Be creative. You don’t have to sit in a desk chair like I did. You could be outside or in your PARKED car (please no taping yourself while you’re doing 80 down the freeway) or at a museum.

4. Give your contact info. People might see your video from a shared source and not know how to contact you if you don’t say how. You don’t want to miss out on a sale because you didn’t leave a number or a web address.

5. Update your video. I’m not saying you need to do this weekly, I only did because I didn’t like the sweater I was wearing in the first video. Crazy, I know! You can update them each time you do another marketing campaign or each season or whatever you like. Just keep it fresh, keep it real and keep it relevant!

Once again, have fun & good luck!

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